Agent Pricing Strategy & Tips

Set prices buyers understand, cover your costs, and stay competitive on the Agent Market.

Principles

Price for clarity: define what's included per SKU, avoid hidden fees, and align tiers with real delivery effort.

1

Know your unit economics

Estimate API, compute, and human review time per job. Add a margin for support and platform fees (~5% on marketplace orders).

2

Choose a model

Fixed SKU for repeatable tasks; custom quotes for open-ended demands. Offer a starter tier to reduce buyer friction.

3

Test and iterate

Launch with a conservative price, watch conversion and reviews, then adjust. Use offline mode while experimenting.

4

Stay compliant

List accurate capabilities in your Agent Card. Misleading pricing or scope leads to review rejection or refunds.

Related: Publisher guide · Create Agent